Let The Packaging Be “Talking”

When printing the self-standing bag suction pocket, in order to have a certain aesthetic sense, relevant colors and backgrounds will be designed to promote the product. Food packaging bags are a way to display products. Only by mastering the elements of food packaging bag design can we make the best "sales packaging"!

There are thick and light flavors. In order to express a variety of tastes on the packaging bag and correctly transmit taste information to consumers, the designer should express it according to the characteristics and laws of the physical object. For example, red fruits give people a sweet taste, so red is mainly used in packaging to convey a sweet taste. In addition, red also gives people a warm and festive association. Therefore, red is used on the food packaging bag, which also has a festive and warm meaning. Yellow reminds people of the baked pastries, emitting an attractive fragrance. Therefore, when expressing the fragrance of food, use yellow. Orange yellow is between red and yellow, and its taste is like orange, sweet and slightly sour. When showing fresh, tender, crisp, sour and other tastes and taste, it is generally expressed in the colors of the green series.

1. Overview of color psychology
It usually includes all kinds of knowledge accumulated from past life experience. For example, looking at plums to quench thirst is because people see cyan plums. Color psychology refers to the subjective psychological reaction caused by the objective color world. People's color psychological feelings about food packaging are actually a comprehensive reflection of a variety of information. Experience tells me that this plum is very sour, which makes people have corresponding physiological reactions.

2. The cold and warm feeling of color
It is easy to remind people of the sun, flames, etc. Red, orange and yellow are warm colors. There is a sense of warmth; while green and blue are cold colors, which is easy to remind people of ice and snow, ocean, springs, etc., and have a sense of coolness. In addition, adding red to the general color tends to be cold, and adding black will tend to be warm. Beverage packaging mostly uses cold colors, and liquor packaging is mostly warm.

3. The lightness of color
Among them, red is the lightest; the dark color with low brightness and the warm hue feel heavy, and the lightness of the color is mainly determined by the brightness of the color. Light colors with high brightness and cold hue feel lighter. Among them, black is the heaviest. Colors with the same brightness and high purity feel lighter, while the cold color is lighter than the warm color.

4. Sense of distance of color
Some make people feel prominent or closer to the color on the same plane. Some make people feel retreating or farther away. The sense of progress and retreat at this distance mainly depends on brightness and hue. Generally, the warm color is close, the cold color is far away; the bright color is close, the dark color is far away; the solid color is close, the gray is far away; the bright color is close, the blurred color is far away; the contrast is close, and the contrast is weak color is far away. Bright and clear warm colors are conducive to highlighting the theme; blurred and gray cold colors can set off the theme.

5. Taste of color
Color can cause the taste of food. People see red candy packaging and food packaging. You will feel sweet; when you see a light yellow on the cake, you will feel milky. Generally speaking, red, yellow and red have sweetness; green has a sour taste; black has a bitter taste; white and cyan have a salty taste; yellow and beige have milky aromas. Different flavors of food are packaged in corresponding colors, which can arouse consumers' desire to buy and achieve better results.

6. The luxurious and rustic color
Such as red, orange, yellow and other bright colors with a strong sense of luxury and high purity and brightness. Calm colors with low purity and brightness, such as blue and green, are simple and elegant.

7. The relationship between color psychology and age of food packaging bags
The physiological structure also changes, and people change with age. The psychological impact of color will also vary. Most children like very bright colors, and red and yellow are the preferences of ordinary babies. Children aged 4-9 love red the most, and children over 9 love green the most. A survey shows that boys' favorite colors are sorted as green, red, yellow, white and black, and girls' favorite colors are sorted as green, red, white, yellow and black. Green and red are the favorite colors of boys and girls, and black is generally unpopular. This statistical result shows that teenagers prefer green and red, because green and red remind people of vibrant nature and the vibrant red flowers and green trees in nature. The preferences of these colors coincide with the energetic, honest and naive psychological characteristics of teenagers. Due to their rich life experience and cultural knowledge, the love of colors is more cultural factors in addition to the association of life. Therefore, the design of food packaging bags according to the color psychology of consumer groups of different ages can be targeted.

Post time: Mar-08-2023